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England and Wales High Court (Chancery Division) Decisions |
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You are here: BAILII >> Databases >> England and Wales High Court (Chancery Division) Decisions >> Reed Executive Plc & Ors v Reed Business Information Ltd & Ors [2002] EWHC 2772 (Ch) (19 December 2002) URL: http://www.bailii.org/ew/cases/EWHC/Ch/2002/2772.html Cite as: [2002] EWHC 2772 (Ch) |
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CHANCERY DIVISION
Strand, London, WC2A 2LL |
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B e f o r e :
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(1) REED EXECUTIVE PLC | ||
(2) REED SOLUTIONS PLC Claimants | ||
- and - | ||
(1) REED BUSINESS INFORMATION LIMITED | ||
(2) REED ELSEVIER (UK) LIMITED | ||
(3) Totaljobs.com LIMITED Defendants |
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Claimants
Martin Howe QC and Amanda Michaels (instructed by dj freeman) for the Defendants
Hearing dates: 14, 15 and 16 October 2002
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Crown Copyright ©
Mr Justice Pumfrey:
Introduction
'89. By the trial a search on 'Reed jobs' was unlikely to elicit totaljobs.com at all, and if it did all the evidence showed that it would be ranked well below the claimants' own site, reed.co.uk. I will draw the inference that the word 'Reed' was the working part of the site until late, probably in November 2001, and odd pages may have continued to contain it in a form in which it might be spidered, depending, according to Mr Roche, on the enthusiasm of the spider and the depth of the page in the site.'
'2.3 …Using WebTrends I have been able to view the information relating to Reed Related search phrases, including the extent to which Reed related phrases generated traffic to the site. The slightly altered configuration of WebTrends as run by myself did not produce results of a different order of magnitude from the results produced by [Mr Bloomer] in August 2002. I do however disagree with Mr Bloomer's conclusion that the figures are insignificant.
2.4 Mr Bloomer has focussed on analysing the number of people using Reed related phrases on searches to get to Totaljobs. He suggests….that the only metric worth considering is that of click through. However, in my view this is only part of the picture. As I explained in my third report…the overall "visibility" of a site is also of prime importance. In this context I have considered the extent to which Totaljobs has been visible in connection with the word "Reed" as a result of the Defendants' use of the word "Reed". This connection has been made:
(a) In the content of the site itself, when "Reed" appeared visibly to people visiting the site: "Reed" has appeared, for example, in the Reed Business Information logo, copyright notice and in the title (which appears at the top of the visitor's monitor screen) which for version 1 of the site read: "Total Jobs - The Recruitment service from Reed Business Information" [the headline was version 1 of the site only: see the judgment in respect of the RBI and Reed Elsevier logos];
(b) In SERPs (search engine results pages) where the search engine has included the word Reed in the listing for Totaljobs (for example as a result of taking that listing from DM0Z for from metatags or title for the site), irrespective of whether the search phrase included the word "Reed";
(c) where the Totaljobs site is listed in SERPS in response to a search including the word "Reed"; and
(d) where Reed related searches triggered the appearance of a banner advertisement for Totaljobs.'
Principles
"One who infringes the patent of another commits a tort, the foundation of which is made clear by the terms of the grant. This, after conferring the monopoly of profit and advantage upon the patentee, concludes by declaring infringers "answerable to the patentee according to the law for damages thereby occasioned."
As in the case of any other tort (leaving aside cases where exemplary damages can be given) the object of damages is to compensate for loss or injury. The general rule at any rate in relation to "economic" torts is that the measure of damages is to be, so far as possible, that sum of money which will put the injured party in the same position as he would have been in if he had not sustained the wrong (Livingstone v. Rawyards Coal Co. (1880) 5 App.Cas. 25, per Lord Blackburn, at p. 39).
In the case of infringement of a patent, an alternative remedy at the option of the plaintiff exists by way of an account of profits made by the infringer - see Patents Act 1949, section 60. The respondents did not elect to claim an account of profits: their claim was only for damages. There are two essential principles in valuing that claim: first, that the plaintiffs have the burden of proving their loss: second, that, the defendants being wrongdoers, damages should be liberally assessed but that the object is to compensate the plaintiffs and not punish the defendants (Pneumatic Tyre Co. Ltd. v. Puncture Proof Pneumatic Tyre Co. Ltd. (1899) 16 R.P.C. 209 at page 215.)
These elemental principles have been applied in numerous cases of infringements of patents Naturally their application varies from case to case Reported authorities, many of which were cited in argument, may be useful as illustrations of judicial reasoning, but are capable of misleading if decisions on particular sets of facts and observations in judgments leading up to such decisions are later relied upon as establishing a rule of law. Nevertheless I think it useful to refer to some of the main groups of reported cases which exemplify the approaches of courts to typical situations
1. Many patents of inventions belong to manufacturers, who exploit the invention to make articles or products which they sell at a profit The benefit of the invention in such cases is realised through the sale of the article or product In these cases, if the invention is infringed, the effect of the infringement will be to divert sales from the owner of the patent to the infringer The measure of damages will then normally be the profit which would have been realised by the owner of the patent if the sales had been made by him (see United Horse-shoe and Nail Co Ltd. v. John Stewart & Co. (1888) 13 AppCas 401). An example of this is Boyd v Tootal Broadhurst Lee Co Ltd (1894) 11 R P C 175 where the plaintiff manufacturers proved that a profit of 7s per spindle would have been made, and settlements of litigation for lesser rates were discarded
2. Other patents of inventions are exploited through the granting of licences for royalty payments In these cases, if an infringer uses the invention without a licence, the measure of the damages he must pay will be the sums which he would have paid by way of royalty if, instead of acting illegally, he had acted legally The problem, which is that of the present case -the respondents not being manufacturers in the United Kingdom - is to establish the amount of such royalty. The solution to this problem is essentially and exclusively one of evidence, and as the facts capable of being adduced in evidence are necessarily individual, from case to case, the danger is obvious in referring to a particular case and transferring its conclusions to other situations.
Two classic cases under this heading are Penn v. Jack (1866) 14 L.T. 495; (1867) L.R. 5 Eq. 81 and Aktiengesellschaft fur Autogene Aluminium Schweissung v. London Aluminium Co. Ltd. (No. 2) (1923) 40 R.P.C. 107. In Penn v. Jack the patentee was shown to have approached all users of the invention and to have successfully required the vast majority to pay him a royalty of 2s 6d per horse power. The defendant was one of the few who refused and it was held that he should pay damages for infringement based on the accepted royalty rate on the basis that he might have expected to have got a licence at the same rate.
The Aluminium case contains a clear statement by Sargant J., at pp. 113-1 14:
"... what has to be ascertained is that which the infringer would have had to pay if, instead of infringing the patent, he had come to be licensed under the patent. I do not mean by that that the successful patentee can ascribe any fancy sum which he says he might have charged, but in those cases where he has dealt with his property merely by way of licence, and there have been licences at certain definite rates, there prima facie, apart from any reason to the contrary, the price or royalty which has been arrived at by means of a free bargain between the patentee and the person desiring to use the patented article has been taken as being the price or royalty that presumably would have to be paid by the infringer. In doing that, it seems to me that the court is certainly not treating the infringer unduly harshly; he should at least, in my judgment, have to pay as much as he would in all probability have had to pay had he to deal with the patentee by way of free bargain in the way in which other persons who took licences did in fact pay."
These are very useful guidelines, but the principle of them must not be misapplied. Before a "going rate" of royalty can be taken as the basis on which an infringer should be held liable, it must be shown that the circumstances in which the going rate was paid are the same as or at least comparable with those in which the patentee and the infringer are assumed to strike their bargain. To refer again to Boyd v. Tootal Broadhurst Lee Co. Ltd., 11 R.P.C. 175: when it was argued that because numerous other persons had agreed to pay at the rate of 4s per spindle the infringer should also pay at the rate (rather than at 7s per spindle, which represented the normal profit), it was relevant to show that the rate of 4s was negotiated by way of settlement of litigation in which the validity of the patent was in doubt. This was not the equivalent of that which the court had to assume: for that purpose the patent must be assumed to be valid. This line of argument is very relevant in the present case, for, as I shall show, the appellants adduced a great deal of evidence as to the royalties actually agreed by various licensees, and this was discarded, totally, by the learned judge and the Court of Appeal. They had every right to discard it if the bargains which led to these royalties being agreed were reached in circumstances differing from those which must be assumed when the court is attempting to fix a bargain as between patentee and infringer. The central question in the present case is whether this difference existed.
3. In some cases it is not possible to prove either (as in 1) that there is a normal rate of profit, or (as in 2) that there is a normal, or established, licence royalty. Yet clearly damages must be assessed. In such cases it is for the plaintiff to adduce evidence which will guide the court. This evidence may consist of the practice, as regards royalty, in the relevant trade or in analogous trades; perhaps of expert opinion expressed in publications or in the witness box; possibly of the profitability of the invention; and of any other factor on which the judge can decide the measure of loss. Since evidence of this kind is in its nature general and also probably hypothetical, it is unlikely to be of relevance, or if relevant of weight, in the face of the more concrete and direct type of evidence referred to under 2. But there is no rule of law which prevents the court, even when it has evidence of licensing practice, from taking these more general considerations into account. The ultimate process is one of judicial estimation of the available indications The true principle, which covers both cases when there have been licences and those where there have not, remains that stated by Fletcher Moulton L.J. in Meters Ltd (1911) 28 R.P.C. 157, 164-165: though so often referred to it always bears recitation.
"There is one case in which I think the manner of assessing damages in the case of sales of infringing articles has almost become a rule of law, and that is where the patentee grants permission to make the infringing article at a fixed price - in other words, where he grants licences at a certain figure. Every one of the infringing articles might then have been rendered a non-infringing article by applying for and getting that permission. The court then takes the number of infringing articles, and multiplies that by the sum that would have had to be paid in order to make the manufacture of that article lawful, and that is the measure of the damage that has been done by the infringement. The existence of such a rule shows that the courts consider that every single one of the infringements was a wrong, and that it is fair - where the facts of the case allow the court to get at the damages in that way - to allow pecuniary damages in respect of every one of them. I am inclined to think that the court might in some cases, where there did not exist a quoted figure for a licence, estimate the damages in a way closely analogous to this. It is the duty of the defendant to respect the monopoly rights of the plaintiff. The reward to a patentee for his invention is that he shall have the exclusive right to use the invention, and if you want to use it your duty is to obtain his permission. I am inclined to think that it would be right for the court to consider what would have been the price which -although no price was actually quoted - could have reasonably been charged for that permission, and estimate the damage in that way. Indeed, I think that in many cases that would be the safest and best way to arrive at a sound conclusion as to the proper figure. But I am not going to say a word which will tie down future judges and prevent them from exercising their judgment, as best they can in all the circumstances of the case, so as to arrive at that which the plaintiff has lost by reason of the defendant doing certain acts wrongfully instead of either abstaining from doing them, or getting permission to do them rightfully"
A proper application of this passage, taken in its entirety, requires the judge assessing damages to take into account any licences actually granted and the rates of royalty fixed by them, to estimate their relevance and comparability, to apply them so far he can to the bargain hypothetically to be made between the patentee and the infringer and to the extent to which they do not provide a figure on which the damage can be measured to consider any other evidence, according to its relevance and weight, upon which he can fix a rate of royalty which would have been agreed If I may anticipate, I have to find that the process carried out by the courts below does not satisfy this requirement."
i) There should be an inquiry as to damages for the so-called visible use on the totaljobs.com site itself (judgment paragraph 119). This follows on orthodox principles. Since no-one has ever suggested that there would be evidence of actual confusion over and above the evidence to which I have referred in the judgment, I apprehend that damages will be assessed on the user basis, globally.ii) The same goes for the isolated case of the Yahoo! use of a banner triggered by the word 'Reed' as a search term. I have not discussed this above, since it is a straightforward parallel to an inquiry in respect of appearance on the totaljobs.com site itself. The scale of diversion was small (judgment paragraph 62) but not entirely negligible.
Costs
i) An undertaking not to use REED in connection with the provision of employment agency services, and not to pass-off their employment agency services as and for those of the claimants by the use in connection therewith of the word REED;ii) A proviso permitting the defendants to carry on their established businesses other than employment agency services, including all activities carried out electronically, under or by reference to REED or any mark or corporate name including REED;
iii) A further proviso permitting identification of source, author or copyright owner in accordance with honest industrial practices;
iv) £250,000 or one-third of the claimants taxed costs as November; and of 21 days from 13 November; and
v) £10,001 in full and final settlement of the claim for damages or profits.
Costs of the post judgment investigations